Hi! I’m Andrew Froude. It is nice to meet you.
I translate innovation and technology into the value that a customer can understand and consume.
Thanks for dropping by.
Just a little about me and my experience
Over my career, I have had the pleasure of gaining real-life experience across many different markets including Agriculture, Horticulture, IT, Biotech/Medtech, Local Government, Printing, Office Equipment, Logistics and even Fashion and have held positions of different levels of seniority in Sales, Marketing, Product Management, Market Development, General Management and Operational Management.
I have managed small and large teams. I have been brought in to quickly build businesses from scratch. I have worked and managed teams remotely and I have worked alone to achieve significant results.
Strangely enough, I am not very good at writing about myself and would rather you hear/see what others have to say about me. Take a look around you will see some unedited comments from past Managers, Customers and Colleagues.
Just point me in the direction and let me go to it.
Through many years of business experience across these industries, there are three key attributes that come up and shape who I am and what I do well:
- My ability to quickly pick up, understand, validate, simplify and successfully take to market new technology-based products
- The knack of being able to take a seemingly complex technology and translate it into customer-focused value
- I live with core values of ethics & honesty and I am not afraid to get my hands dirty
Experience combined with the ability and willingness to get the job done
If you are looking for someone with theoretic expertise and a specific piece of paper then I am probably not the one for you, but if you are looking for multi-faceted experience with proven results, a can-do and will-do attitude backed by action then we should talk (FYI I really like coffee).
My interests lie in helping others achieve great things by solving real problems.
Technology can improve lives and business efficiency, but only if it is used, and to use it you need to understand it.
I look forward to meeting you in person.
Andrew
I’ve worked with Andrew on a number of projects and engaged his services across a range of businesses over a period of 15 years. He is someone who knows how to plan and deliver, he is a positive leader when heading a team and he’s an individual who will develop a plan and work through to a logical goal and outcome.
Andrew has a wonderful ability to keep things on track and cut through to the important aspects of a project, process or business problem. Most importantly he brings the best out in his teams and walks the talk when in leadership roles.
I’ve seen Andrew perform in a number of businesses across a range of industries and always been delighted by his performance and the manner in which he goes about things. People respond to him because he is genuine, operates with integrity and everyone knows what is expected.
I would have no hesitation in recommending Andrew for a senior management, leadership role or as a lead on a difficult and complex project. And yes, I would hire him again if the opportunity came up.